Play Store installation guide for Wear OS
Troubleshooting
If you encounter a Play Store sync issue where it seems like you need to pay again for an already purchased watch face, don't worry.
This is simply a temporary sync issue between Play Store watch and mobile apps.
You can only be charged once for an app from the same Google account.
Any additional purchases are automatically cancelled and refunded within 1-3 business days.
Solution:
Fully close Play Store apps on both devices and then try again.
If this doesn't help, reconnect your watch to your phone or simply reboot your phone and watch devices - this can help refresh the apps and resolve the issue.
Note - You need to be logged into the same Google account both on your phone and watch, and the devices need to be connected via Bluetooth when installing new apps/watch faces.
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If you haven't managed to install the watch face from your phone, you can try installing it directly from your watch, or from a web browser.
Watch:
Open the Play Store app on your watch, find the watch face either through Search, or by using the option "Manage apps", then tap "Install" to start the installation directly on your watch.
Don't forget to apply the watch face after installation, it won't be applied automatically.
Web browser:
Open the Play Store in a web browser on your computer, find the watch face, click "Install on more devices", select only your watch device and tap "Install" to start the installation specifically on the Wear OS device that's connected to your Google account.
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IMPORTANT:
Watch faces from Google Play Store are only compatible with smartwatch devices running Wear OS.
They won't be compatible with Tizen OS watches (Galaxy Watch 3 and older models), as well as Xiaomi, Garmin, Amazfit, newer Huawei models or any other watches with their own custom OS.
Please check which OS your smartwatch device is running before purchasing a watch face.